About Us

Our Beginnings

In March 1971, in the vibrant city of San Pedro Sula, Tiendas Lady Lee was founded, marking the beginning of a business journey that has left a profound impact on the commercial and social development of Honduras and Central America. This first step laid the foundation for what would later become Corporación Lady Lee, one of the most solid and influential business groups in the region.

In its early years, Tiendas Lady Lee focused on the sale of stockings and women’s accessories, standing out for offering innovative, high-quality, and affordable products, with a customer-centric approach focused on the needs of Honduran women. Its modern and approachable business model for the time allowed it to quickly position itself in the minds of consumers.

With vision, commitment, and a strong entrepreneurial spirit, the company evolved steadily. The expansion of its product lines reflected its close connection with market trends and the needs of Honduran families. Over time, Lady Lee transformed into a full-scale department store, offering a wide range of home products, including appliances, furniture, technology, decorative items, clothing, and more.

Thanks to its constant innovation, customer service excellence, and strong commitment to quality, Tiendas Lady Lee became the leading home goods retail chain in Honduras. This growth laid the groundwork for a more ambitious corporate vision: diversifying operations, expanding regionally, and generating a greater economic and social impact.

Today, more than five decades later, Corporación Lady Lee proudly celebrates over 54 years of history, playing a key role in the social, economic, and commercial development of Central America. During this time, we have built a strong corporate structure, integrating a diverse and successful group of companies through our five strategic divisions:

Our Divisions

Retail

Tiendas Lady Lee, Credilee, and Price Home

Real Estate

City Mall, Megaplaza, Novaplaza, City Center by Lady Lee, and Ventu Plaza

Food & Beverage

Wendy’s, Papa John’s, and Cafetini

Entertainment

City Games, Megacinemas

Services

EvoLLution, LL360, Venturex, and Workout Anytime

Hospitalidad

Hilton Garden Inn, AC Marriott, and Intercontinental

Mission and Vision

Mission

To offer products and services of the highest quality through differentiated customer service, supported by operational excellence to ensure customer preference.

Vision

To be the leading corporation across all our business units, promoting economic development in the region while operating as a socially responsible company.

Our Values

Discipline

With strength and resilience in the face of challenges, we achieve our goals.

Respect

We recognize, appreciate, and value the qualities and rights of others.

Integrity

We act with honesty and transparency in everything we do.

Commitment

Committed to our mission and vision, we strive to grow across all our business units.

Operational Excellence

We always pursue the highest quality and maximum efficiency.

Customer Service

Our mission is to provide differentiated service that ensures customer preference.

Solidarity

We are socially responsible and contribute to the well-being of those in need.

Executive Committee

We have a team of top-level professionals with extensive experience across various business areas and corporate functions.

Marcela Vega

Real Estate Division Director

Felix Rivera

Corporate Director of Marketing and Advertising

Douglas Delgado

Corporate Legal Director

Javier Fonseca

Corporate IT Director

Jaime Lool

Retail Division Director

Carlos Paz

Franchise Division Director

Carlos Zelaya

Commercial Director, Retail Division

Fernando Turcios

Corporate Legal Director

Jonathan Flores

Corporate Controller

Walter Bonilla

Corporate Finance Manager (HN)

Andrea Durán

Corporate Finance Manager (CR)

Mario León

Corporate Administrative Manager

Juan Carlos Cascante

Hospitality Division Director

Paulo Herrera

External Board Member

Alejandro Antillón

External Board Member

Orlando Sarmiento

External Board Member

Bernardo Alfaro

External Board Member

Juan Carlos Umaña

External Board Member

Quotes from Our Directors

At our corporation, each brand tells a unique story, but all share the same purpose: creating genuine value for our customers. From the marketing department, we work with passion, innovation, and a strategic approach to connect with people, understand their needs, and take our brands beyond expectations.

Felix Rivera

Corporate Director of Advertising and Marketing

In our division, we conceive shopping centers as vibrant spaces that connect brands, people, and communities. Our commitment is to develop and manage properties that not only drive the growth of our business partners, but also enrich the experience of those who visit us.

Marcela Vega

Real Estate Division Director

In an increasingly digital world, technology is the driving force behind the evolution of our brands. From IT, we work to integrate innovative, secure, and scalable solutions that empower every area of the business, enhance the customer experience, and accelerate our digital transformation.

Javier Fonseca

Corporate IT Director

In a dynamic market like fast food, our mission is clear: to deliver fast, flavorful, and consistent experiences that align with the expectations of today’s consumers. From the Franchise Division, we drive the sustainable growth of our partner brands by combining operational efficiency.

Carlos Paz

Franchise Division Director

In our Retail Division, we work every day to deliver exceptional experiences to our customers, supported by the strength of our brands and the passion of our teams. We are driven by innovation, proximity, and a commitment to excellence at every touchpoint. Thank you for joining us on this journey of continuous growth.

Jaime Lool

Retail Division Director

In a dynamic and ever-evolving business environment, our commitment is to provide strategic, ethical, and robust legal counsel that supports the sustainable growth of all our brands. We operate with integrity, anticipating risks and building trust with every decision.